{"id":3765,"date":"2013-05-12T21:00:20","date_gmt":"2013-05-13T01:00:20","guid":{"rendered":"http:\/\/mvt.tc\/fr\/?p=3765"},"modified":"2014-07-06T20:58:22","modified_gmt":"2014-07-07T00:58:22","slug":"ludification-transports","status":"publish","type":"post","link":"https:\/\/mvt.qc.ca\/fr\/2013\/05\/ludification-transports\/","title":{"rendered":"La ludification des transports publics!"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-3776\" src=\"https:\/\/mvt.qc.ca\/fr\/wp-content\/uploads\/2013\/05\/Mister_X_250.png\" alt=\"Mister_X_250\" width=\"200\" height=\"201\" srcset=\"https:\/\/mvt.qc.ca\/fr\/wp-content\/uploads\/2013\/05\/Mister_X_250.png 250w, https:\/\/mvt.qc.ca\/fr\/wp-content\/uploads\/2013\/05\/Mister_X_250-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Aussi appel\u00e9e <em>gamification<\/em> dans la langue de Shakespeare, la ludification est devenue un moyen d&rsquo;attirer et de fid\u00e9liser les usagers des transports publics.<\/p>\n<p style=\"text-align: justify;\">\u00c0 Londres, <a href=\"http:\/\/chromaroma.com\/\">Chromaroma<\/a> utilise les donn\u00e9es des usagers de la carte<em> Oyster<\/em> (l&rsquo;\u00e9quivalent de la <a href=\"http:\/\/carteopus.info\/\">carte OPUS<\/a> qu\u00e9b\u00e9coise ou de la <a href=\"http:\/\/www.navigo.fr\/\">carte Navigo<\/a> parisienne) comme support du jeu. Quant aux passagers des transports publics viennois (<em><a href=\"http:\/\/www.wienerlinien.at\">Wiener Linien<\/a><\/em>), ils seront invit\u00e9s le 29 mai prochain \u00e0 une chasse \u00e0 l&rsquo;homme, le myst\u00e9rieux Mister X!<\/p>\n<p style=\"text-align: justify;\">Et dans votre ville, comment rend-on les transports publics plus amusants \u00e0 fr\u00e9quenter?<\/p>\n<div class=\"mceItemEmbedly\" style=\"max-width: 600px;max-width:600px;\" data-ajax=\"{'url':'http:\/\/vimeo.com\/22023369','width':'600','words':'40','height':null,'embed':'&lt;div class=\\&quot;embedly\\&quot; style=\\&quot;max-width:600px;max-height:nullpx\\&quot;&gt;&lt;iframe src=\\&quot;http:\/\/player.vimeo.com\/video\/22023369\\&quot; width=\\&quot;600\\&quot; height=\\&quot;338\\&quot; frameborder=\\&quot;0\\&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;\/iframe&gt;&lt;div class=\\&quot;embedly-clear\\&quot;&gt;&lt;\/div&gt;&lt;span class=\\&quot;embedly-powered\\&quot; style=\\&quot;float:right;display:block\\&quot;&gt;&lt;a target=\\&quot;_blank\\&quot; href=\\&quot;http:\/\/embed.ly?src=anywhere\\&quot; title=\\&quot;Powered by Embedly\\&quot;&gt;&lt;img src=\\&quot;\/\/static.embed.ly\/images\/logos\/embedly-powered-small-light.png\\&quot; alt=\\&quot;Embedly Powered\\&quot; \/&gt;&lt;\/a&gt;&lt;\/span&gt;&lt;div class=\\&quot;media-attribution\\&quot;&gt;&lt;span&gt;via &lt;\/span&gt;&lt;a href=\\&quot;http:\/\/vimeo.com\/\\&quot; class=\\&quot;media-attribution-link\\&quot; target=\\&quot;_blank\\&quot;&gt;Vimeo&lt;\/a&gt;&lt;\/span&gt;&lt;\/div&gt;&lt;div class=\\&quot;embedly-clear\\&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;'}\">\n<div class=\"embedly\" style=\"max-width:600px;max-height:nullpx\"><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/22023369\" width=\"600\" height=\"338\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<div class=\"embedly-clear\"><\/div>\n<p><span class=\"embedly-powered\" style=\"float:right;display:block\"><a target=\"_blank\" href=\"http:\/\/embed.ly?src=anywhere\" title=\"Powered by Embedly\"><img decoding=\"async\" src=\"\/\/static.embed.ly\/images\/logos\/embedly-powered-small-light.png\" alt=\"Embedly Powered\" \/><\/a><\/span><\/p>\n<div class=\"media-attribution\"><span>via <\/span><a href=\"http:\/\/vimeo.com\/\" class=\"media-attribution-link\" target=\"_blank\">Vimeo<\/a><\/span><\/div>\n<div class=\"embedly-clear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mceItemEmbedly\" style=\"max-width: 600px;max-width:600px;\" data-ajax=\"{'url':'http:\/\/www.youtube.com\/watch?v=jxfd7Gppmfo','width':'600','words':'40','height':null,'embed':'&lt;div class=\\&quot;embedly\\&quot; style=\\&quot;max-width:600px;max-height:nullpx\\&quot;&gt;&lt;iframe width=\\&quot;600\\&quot; height=\\&quot;338\\&quot; src=\\&quot;http:\/\/www.youtube.com\/embed\/jxfd7Gppmfo?feature=oembed\\&quot; frameborder=\\&quot;0\\&quot; allowfullscreen&gt;&lt;\/iframe&gt;&lt;div class=\\&quot;embedly-clear\\&quot;&gt;&lt;\/div&gt;&lt;span class=\\&quot;embedly-powered\\&quot; style=\\&quot;float:right;display:block\\&quot;&gt;&lt;a target=\\&quot;_blank\\&quot; href=\\&quot;http:\/\/embed.ly?src=anywhere\\&quot; title=\\&quot;Powered by Embedly\\&quot;&gt;&lt;img src=\\&quot;\/\/static.embed.ly\/images\/logos\/embedly-powered-small-light.png\\&quot; alt=\\&quot;Embedly Powered\\&quot; \/&gt;&lt;\/a&gt;&lt;\/span&gt;&lt;div class=\\&quot;media-attribution\\&quot;&gt;&lt;span&gt;via &lt;\/span&gt;&lt;a href=\\&quot;http:\/\/www.youtube.com\/\\&quot; class=\\&quot;media-attribution-link\\&quot; target=\\&quot;_blank\\&quot;&gt;YouTube&lt;\/a&gt;&lt;\/span&gt;&lt;\/div&gt;&lt;div class=\\&quot;embedly-clear\\&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;'}\">\n<div class=\"embedly\" style=\"max-width:600px;max-height:nullpx\"><iframe loading=\"lazy\" width=\"600\" height=\"338\" src=\"http:\/\/www.youtube.com\/embed\/jxfd7Gppmfo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<div class=\"embedly-clear\"><\/div>\n<p><span class=\"embedly-powered\" style=\"float:right;display:block\"><a target=\"_blank\" href=\"http:\/\/embed.ly?src=anywhere\" title=\"Powered by Embedly\"><img decoding=\"async\" src=\"\/\/static.embed.ly\/images\/logos\/embedly-powered-small-light.png\" alt=\"Embedly Powered\" \/><\/a><\/span><\/p>\n<div class=\"media-attribution\"><span>via <\/span><a href=\"http:\/\/www.youtube.com\/\" class=\"media-attribution-link\" target=\"_blank\">YouTube<\/a><\/span><\/div>\n<div class=\"embedly-clear\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aussi appel\u00e9e gamification dans la langue de Shakespeare, la ludification est devenue un moyen d&rsquo;attirer et de fid\u00e9liser les usagers des transports publics. \u00c0 Londres, Chromaroma utilise les donn\u00e9es des usagers de la carte Oyster (l&rsquo;\u00e9quivalent de la carte OPUS qu\u00e9b\u00e9coise ou de la carte Navigo parisienne) comme support du jeu. Quant aux passagers des &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/mvt.qc.ca\/fr\/2013\/05\/ludification-transports\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,18,322,265,28,264,15,427],"tags":[429,627,428,638],"class_list":["post-3765","post","type-post","status-publish","format-standard","hentry","category-actualites","category-autobus","category-autriche","category-londres","category-metro","category-royaume-uni","category-velo","category-vienne","tag-gamification","tag-londres","tag-ludification","tag-vienne","nodate","item-wrap"],"_links":{"self":[{"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/posts\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/comments?post=3765"}],"version-history":[{"count":13,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/posts\/3765\/revisions"}],"predecessor-version":[{"id":5757,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/posts\/3765\/revisions\/5757"}],"wp:attachment":[{"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/categories?post=3765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mvt.qc.ca\/fr\/wp-json\/wp\/v2\/tags?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}